[{"data":1,"prerenderedAt":1485},["ShallowReactive",2],{"PageDataInternal-noticias-foco-em-qualidade-e-atencao-com-publico-poem-garantir-renda-extra-na-pascoa":3,"institutions-pagenoticias":66,"organization-jsonld-units-global":123,"page-institutions-home":125,"institutions-pagehome":140,"menuHeader":155,"PortalMenu":916,"menuNavBar":1201,"page-meta-noticias\u002Ffoco-em-qualidade-e-atencao-com-publico-poem-garantir-renda-extra-na-pascoa":-1},{"title":4,"description":5,"short_description":6,"duration":7,"slug":8,"published_at":9,"unpublished_at":10,"created_at":9,"updated_at":9,"active":11,"emphasis":12,"tags":13,"meta_tags":16,"highlight_image":10,"image":22,"categories":28,"subcategories":34,"previous_new_url":35,"next_new_url":50,"homologated_version":10,"configs":65},"Foco em qualidade e atenção com público podem garantir renda extra na Páscoa","\u003Cp>\n\u003Cem>\n  Professor da Escola de Negócios da FADERGS dá dicas para quem deseja complementar a renda neste período\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n A Páscoa é um feriado importante no calendário comercial e afetivo dos brasileiros, que adoram trocar presentes, especialmente os tradicionais ovos de chocolate. Além de comemorar com as pessoas queridas, este é um bom momento para aproveitar e garantir uma renda extra. Mas fique atento se for investir na fabricação de ovos de Páscoa: é fundamental saber trabalhar com essa matéria-prima tão especial que é o chocolate.\n\u003C\u002Fp>\n\u003Cp>\n Segundo o coordenador da Escola de Negócios da FADERGS, Diogo Pires, há duas questões fundamentais a se fazer antes de investir na venda de ovos de chocolate:\n \u003Cem>\n  “Primeiramente, saber se há um bom produto, com qualidade e atrativo. Depois, avaliar se há público, uma forte rede de contatos: pode ser um alto número de seguidores em redes sociais ou um bom grupo do condomínio ou do local de trabalho”\n \u003C\u002Fem>\n .\n\u003C\u002Fp>\n\u003Cp>\n Se as respostas para as duas questões forem sim, é hora de montar seu plano de marketing.\n \u003Cem>\n  “O marketing é feito de escolhas. Quando você escolhe um posicionamento, necessariamente abre mão de outro. Então defina: ‘vou fazer um produto popular, vender barato e ganhar na quantidade’ ou ‘vou desenvolver um produto diferenciado, focando mais na qualidade e com valor agregado’.”\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Pires lembra que os ovos no supermercado custam muito mais caro que o chocolate em barra pois as indústrias geralmente pagam royalties para inúmeras marcas. Neste ano, alguns ovos estão até 26% mais caros em relação a 2023, de acordo com pesquisa realizada pela Horus. Então, é possível desenvolver um produto mais barato, que dê margem de lucro e chegue competitivo ao consumidor. Outra estratégia é investir em ingredientes nobres, diferentes formatos e recheios, e embalagens diferenciadas, agregando valor ao produto. A decisão deve levar em conta o tempo e recursos disponíveis, a capacidade de produção e o público-alvo.\n\u003C\u002Fp>\n\u003Ch2>\n Aposta na proximidade com público-alvo\n\u003C\u002Fh2>\n\u003Cp>\n Aluna do curso de Biomedicina da FADERGS, Júlia Heissler, 20 anos, encontrou neste período uma oportunidade para garantir uma renda extra vendendo ovos de colher e fazendo algo que já era uma diversão.\n \u003Cem>\n  “Sempre gostei de fazer doces, mas nunca tinha trabalhado com isso”\n \u003C\u002Fem>\n , comenta Júlia.\n\u003C\u002Fp>\n\u003Cp>\n Apesar de já ter alguma familiaridade com a confeitaria, a estudante, que realiza as vendas com uma amiga, conta que o início foi mais complicado do que esperava.\n \u003Cem>\n  “A gente achou que ia ser mais fácil, porque sempre fizemos doces juntas, de forma caseira, mas quando se trata de vender para outras pessoas, o processo de produção deve ser mais profissional”, ressalta. O primeiro passo para colocar em prática o planejamento foi aprender técnicas para trabalhar com o chocolate. “Foi necessário pesquisar locais de venda de ingredientes e embalagens, o que demandou a comparação de muitos preços até encontrar produtos de boa qualidade e com melhor custo”\n \u003C\u002Fem>\n , recorda Júlia.\n\u003C\u002Fp>\n\u003Cp>\n Aplicando os aprendizados adquiridos na Escola de Saúde do Centro Universitário e na área da confeitaria, pela internet, foram priorizados os cuidados com a higiene na produção dos alimentos.\n \u003Cem>\n  “Demoramos para começar a divulgar os produtos porque fizemos testes com muito cuidado, até chegar no ponto ideal, em que percebemos que estava com ótima qualidade e bonito, sendo algo que teríamos vontade de comprar”\n \u003C\u002Fem>\n , relembra ela sobre o início da produção.\n\u003C\u002Fp>\n\u003Cp>\n A conciliação entre aulas, trabalho e as atividades de Páscoa limita a disponibilidade para a produção dos chocolates. Sabendo disso, ela estabeleceu para o projeto temporário o público-alvo de pessoas próximas, como familiares, amigos e colegas da faculdade, o que foi importante na hora de decidir os meios de exposição dos produtos.\n \u003Cem>\n  “A divulgação tem sido feita só nos nossos perfis pessoais nas redes sociais, chegando nas pessoas que nos conhecem, já que a ideia é ser um projeto de renda extra durante o período que compreende a data”\n \u003C\u002Fem>\n . Apesar da estratégia de venda bastante nichada para dar conta das encomendas, Júlia valoriza opções diversificadas e oferece oito sabores diferentes aos clientes.\n\u003C\u002Fp>\n\u003Cp>\n Seja qual for o tipo de ovo de Páscoa escolhido, capriche na embalagem e tenha boas fotos de divulgação.\n \u003Cem>\n  “Hoje em dia, todos têm uma boa câmera no celular, então pense na composição, na iluminação, na escolha do filtro certo para produzir fotos que encantem o consumidor”\n \u003C\u002Fem>\n , orienta Pires. Júlia lembra que a atenção aos detalhes pode fazer toda a diferença com o cliente:\n \u003Cem>\n  “Pensamos em tudo, dos ingredientes bem selecionados, até o lacinho e o adesivo que incrementam a embalagem, deixando evidente o cuidado com cada pedido”\n \u003C\u002Fem>\n .\n\u003C\u002Fp>\n\u003Ch2>\n Alternativas aos ovos de Páscoa\n\u003C\u002Fh2>\n\u003Cp>\n Para quem não pretende comprar ovos de Páscoa, presentes alternativos também fazem sucesso.\n \u003Cem>\n  “Criança gosta de brinquedo e gosta de chocolate, não importa o formato\n \u003C\u002Fem>\n ”, lembra o professor. Uma cesta cheia de guloseimas pode encantar mais que um único ovo. Pires dá a dica de comprar em atacados e dividir em família.\n\u003C\u002Fp>\n\u003Cp>\n Montar cestas com chocolates e doces tradicionais também pode ser uma alternativa de renda para quem não quer produzir ovos em casa.\n \u003Cem>\n  “Adicionando elementos que remetem à data, como coelhinhos e cenourinhas, pode ser de EVA, arrematando com um celofane e um belo laço, já se tem um presente de Páscoa que vai encantar”\n \u003C\u002Fem>\n , sugere o professor.\n\u003C\u002Fp>","","1 min","foco-em-qualidade-e-atencao-com-publico-poem-garantir-renda-extra-na-pascoa","2024-03-20T10:49:28-03:00",null,true,false,[14],{"title":15,"slug":15,"machine_name":15,"active":12,"parent":10},"news-fadergs",[17,20],{"meta_key":18,"meta_value":19},"rel","canonical",{"meta_key":21,"meta_value":4},"title",{"id":23,"title":24,"file":25,"alt":26,"description":10,"variations":27},21075,"Descubra como produzir ovos de Páscoa de colher gourmet irresistíveis para aumentar suas vendas e encantar seus clientes com qualidade","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250516084928\u002FMar24.-Negocios.-Foco-em-qualidade-e-atencao-com-publico-podem-ga_DAZUtNz.webp","Ovos de Páscoa de colher gourmet recheados com brigadeiro branco e decorados com chocolates",{},[29],{"id":30,"parent":31,"title":32,"slug":33,"machine_name":6},"df79a340-1191-47a8-8209-d34094690815",[],"Institucional","institucional",[],{"id":36,"title":37,"slug":38,"duration":7,"short_description":6,"description":39,"published_at":40,"unpublished_at":10,"updated_at":40,"created_at":40,"highlight_image":10,"image":41,"categories":47},"9a8a083a-aa10-4915-9f95-9aa59b0f5af3","Dicas de cuidados com a pele para curtir a folia de Carnaval","dicas-de-cuidados-com-a-pele-para-curtir-a-folia-de-carnaval","\u003Cp>\n\u003Cem>\n  Professora de Estética e Cosmética da FADERGS traz orientações para manter a maquiagem em dia durante a festa\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n Com a proximidade das festas de Carnaval, os foliões entusiastas da maquiagem já se preparam para explorar novas tendências e técnicas para curtir a festa. Para enfrentar esse período de altas temperaturas, a professora de Estética e Cosmética da Fadergs, Claudete Carvalho traz dicas práticas para manter a qualidade da maquiagem e aproveitar a folia sem riscos para a pele.\n\u003C\u002Fp>\n\u003Cp>\n\n 1 – A tendência é optar por uma maquiagem criativa e livre, sem uma temática definida. O que está em alta é usar os produtos que você já tem em casa no dia a dia e caprichar nas cores, strass e glitter.\n \u003Cem>\n  “Cada um cria um estilo e faz do seu jeito, mesmo”\n \u003C\u002Fem>\n , destaca.\n\u003C\u002Fp>\n\u003Cp>\n 2- Com as altas temperaturas, todo mundo quer que a maquiagem dure a festa toda. Então para ser à prova de suor e não derreter, a dica é preparar bem a pele e não esquecer do protetor solar. Quem tem mais prática, pode trabalhar em camadas suaves. Importante sempre olhar a validade dos produtos para evitar reações e ver nas especificações se são de alta duração ou à prova d’ água.\n\u003C\u002Fp>\n\u003Cp>\n 3 -Durante a festa, você pode usar água termal para refrescar o rosto. Além de hidratar, não retira a maquiagem.\n\u003C\u002Fp>\n\u003Cp>\n 4- Após a maratona de Carnaval, não descuide! Lave o rosto e retire a maquiagem com demaquilante. Depois lave com sabonete adequado, tonifique e hidrate com seus produtos de rotina de skincare. Quem optou por usar produtos como os produtos de pintura facial de palhaço deve redobrar o cuidado de retirar toda. Com a oclusão, a pele, principalmente com tendência a oleosidade, pode causar acne. Então sem essa de reaproveitar a make para o dia seguinte.\n\u003C\u002Fp>","2024-03-20T10:32:36-03:00",{"id":42,"title":43,"file":44,"alt":45,"description":10,"variations":46},21076,"Dicas de cuidados com a pele para usar glitter e maquiagem artística durante as festas de carnaval com segurança","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250516084930\u002FFev24.-Estetica-e-Cosmetica.-Dicas-de-cuidados-com-a-pele-para-cu_XVTxe9O.webp","Duas amigas se divertindo com maquiagem artística de glitter e colares havaianos em um bloco de carnaval.",{},[48],{"id":30,"parent":49,"title":32,"slug":33,"machine_name":6},[],{"id":51,"title":52,"slug":53,"duration":7,"short_description":6,"description":54,"published_at":55,"unpublished_at":10,"updated_at":55,"created_at":55,"highlight_image":10,"image":56,"categories":62},"7d5ba73b-a103-4cf7-91d7-f3ba2afdc7fe","Dia do Cacau e Páscoa: como consumir chocolate de forma saudável","dia-do-cacau-e-pascoa-como-consumir-chocolate-de-forma-saudavel","\u003Cp>\n\u003Cem>\n  Nutricionista explica de que maneira o cacau pode ser um aliado na mudança para hábitos saudáveis de alimentação\n \u003C\u002Fem>\n\u003C\u002Fp>\n\u003Cp>\n\n Que chocolates e Páscoa têm tudo a ver, é fato consumado. Mas em 2024, essa combinação ganhou uma coincidência especial. Próximo à data que põe fim à quaresma teremos, também, comemorado em 26 de março, o Dia do Cacau, a principal matéria-prima do doce que está entre os mais amados dos brasileiros. Assim como o feriado, o fruto também faz parte do imaginário e do paladar da população nesta época do ano.\n\u003C\u002Fp>\n\u003Cp>\n De acordo com a Associação Brasileira da Indústria de Chocolates, Amendoim e Balas (Abicab), neste período de festividade, além do consumo de chocolate ser intensificado, a produção também tem aumentado anualmente. No ano passado, os itens de chocolate para a Páscoa tiveram uma alta de 21% comparados a 2022, conforme o levantamento anual da instituição.\n\u003C\u002Fp>\n\u003Cp>\n Fora do período de ovos de Páscoa, o consumo de chocolate também faz parte da alimentação, já que, em média, cada brasileiro consome 3,9 kg em um ano, segundo dados de 2023 da Abicab. Entretanto, mesmo sendo uma paixão nacional, o chocolate tem sua qualidade nutricional questionada, estando frequentemente relacionado a hábitos alimentares negativos.\n\u003C\u002Fp>\n\u003Cp>\n Por isso, quem busca uma vida saudável, sem abrir mão do doce, tem o cacau como seu principal aliado. A presença do fruto na composição do chocolate pode fazer toda a diferença, trazendo benefícios à alimentação.\n \u003Cem>\n  “O cacau é riquíssimo em antioxidantes, com vitaminas como A, B1 e E, além de minerais importantes como Selênio, Magnésio e Zinco”\n \u003C\u002Fem>\n , destaca Rochele da Silva Boneti, nutricionista com mestrado em Gastroenterologia e professora de Nutrição na FADERGS.\n\u003C\u002Fp>\n\u003Cp>\n Apesar de ser o ingrediente principal da quase totalidade de chocolates do mercado, a nutricionista explica que os ativos do cacau só podem ser absorvidos corretamente pelo organismo em produtos em que a presença seja acima de 60%.\n \u003Cem>\n  “Hoje em dia, é possível encontrar mais barras de chocolate com uma porcentagem adequada”\n \u003C\u002Fem>\n , comenta Rochele,\n \u003Cem>\n  “muitas marcas já estão ligadas em atender o público que busca um chocolate mais saudável, com os benefícios nutricionais do cacau preservados”\n \u003C\u002Fem>\n .\n\u003C\u002Fp>\n\u003Cp>\n Sendo um dos alimentos mais rico em antioxidantes que existe, os resultados de um hábito de consumo diário de cacau, sem exageros, também pode ser visível. Segundo a nutricionista,\n \u003Cem>\n  “os benefícios desses antioxidantes estão relacionados à melhora da imunidade, fortalecimento de vitaminas do cabelo e da pele, além de proporcionar mais disposição”\n \u003C\u002Fem>\n .\n\u003C\u002Fp>\n\u003Cp>\n Entretanto, a mudança do consumo de chocolate tradicional para uma opção mais saudável pode ser difícil, especialmente no período de Páscoa. Por isso, a professora alerta para os cuidados de alimentação que são importantes nesta época.\n\u003C\u002Fp>\n\u003Ch2>\n Mudanças de hábitos alimentares\n\u003C\u002Fh2>\n\u003Cp>\n Como presente tradicional no período, os ovos de Páscoa apresentam uma variedade de sabores, além de embalagens que decoram os supermercados, atraindo a atenção dos consumidores. A professora Rochele, alerta que apesar de variadas, as opções especiais dessa época praticamente não apresentam versões que tenham um percentual adequado de cacau para manter uma boa qualidade nutricional.\n\u003C\u002Fp>\n\u003Cp>\n Pensando nos desafios para o paladar acostumado ao chocolate, é possível preservar a tradição do feriado de uma forma mais saudável. A nutricionista recomenda abrir mão dos formatos especiais de símbolos da Páscoa, optando por barras de chocolate que tenham maior presença de cacau na composição.\n\u003C\u002Fp>\n\u003Cp>\n A professora de Nutrição da FADERGS destaca que a atenção deve ser dobrada, tanto na porcentagem de cacau quanto na quantidade ingerida.\n \u003Cem>\n  “Quando alguém acostumado a comer chocolate compulsivamente busca uma reeducação alimentar, uma boa estratégia é utilizar uma barra de chocolate de 60% ou 70% para ir modificando o paladar”, indica ela. “Já pensando em um hábito diário de consumo desses chocolates, o recomendado é comer no máximo 30g (3 ou 4 quadradinho de uma barra)”\n \u003C\u002Fem>\n , complementa.\n\u003C\u002Fp>\n\u003Cp>\n O chocolate muitas vezes está relacionado ao consumo excessivo. Para não haver impacto por abstinência, indica-se a busca por um profissional para guiar uma reeducação alimentar. “Se a pessoa está com vontade de comer uma guloseima, ela deve comer, o mais importante é cuidar a quantidade nesses casos”.\n\u003C\u002Fp>\n\u003Cp>\n O risco à saúde, segundo a nutricionista, está na compulsão.\n \u003Cem>\n  “O fato de comer um doce não faz ninguém engordar e nem impossibilita que a pessoa esteja saudável”\n \u003C\u002Fem>\n , aponta a nutricionista ao comentar que existem formas melhores de consumo.\n \u003Cem>\n  “O mais importante para evitar exageros é não ter disponibilidade fácil a esses alimentos que são alvo dessa compulsão”\n \u003C\u002Fem>\n .\n\u003C\u002Fp>\n\u003Cp>\n Uma dica dada pela profissional é inserir o cacau na alimentação com sua versão em pó de 100%, podendo ser adicionado a receitas saudáveis.\n \u003Cem>\n  “Boas opções para utilizar o cacau em pó são: misturar em fruta ou em mousses de abacate”\n \u003C\u002Fem>\n , recomenda Rochele. Quanto mais naturalmente doce for a fruta que acompanha o cacau em pó, mais próxima do sabor tradicional de chocolate fica a receita.\n\u003C\u002Fp>\n\u003Ch2>\n 6 dicas para melhorar a relação com chocolate\n\u003C\u002Fh2>\n\u003Cp>\n Além de evitar os excessos neste período de comemoração, alimentar-se de forma saudável, segundo Rochele, demanda uma mudança a longo prazo. Por isso, a nutricionista indica alguns passos para uma alimentação melhor com hábitos a serem aplicados no ano todo.\n\u003C\u002Fp>\n\u003Cp>\n A professora da FADERGS revelou dicas para tornar a relação com o chocolate mais saudável. São elas:\n\u003C\u002Fp>\n\u003Col>\n\u003Cli>\n  Optar por chocolates acima de 60% de cacau;\n \u003C\u002Fli>\n\u003Cli>\n  Adquirir porções pequenas de chocolate;\n \u003C\u002Fli>\n\u003Cli>\n  Não ter um estoque de doce;\n \u003C\u002Fli>\n\u003Cli>\n  Não ultrapassar o consumo diário 4 quadradinhos de uma barra;\n \u003C\u002Fli>\n\u003Cli>\n  Experimentar o cacau em pó em diferentes frutas;\n \u003C\u002Fli>\n\u003Cli>\n  Evitar exageros.\n \u003C\u002Fli>\n\u003C\u002Fol>","2024-03-20T10:58:39-03:00",{"id":57,"title":58,"file":59,"alt":60,"description":10,"variations":61},21074,"Delicioso ovo de Páscoa gourmet recheado com muito chocolate e brigadeiro para presentear","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20250516084926\u002FMar24.-Negocios.-Foco-em-qualidade-e-atencao-com-publico-podem-ga_ZX1zMVU.webp","Ovo de Páscoa de colher recheado com brigadeiro cremoso e raspas de chocolate ao 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